Go-to-Market Plan

Commercializing a Product or a Service | Creating a business model | Design Thinking | Multidisciplinary team skills | Problem Solving | Prototyping and Testing | Sales and Marketing | Sustainable Entrepreneurship Studies (TAU.YHT.KEYR) | Working life challenges

Learn how to create an implementable go-to-market plan for a product or a service – in a sustainable way! In Go-to-Market Plan you work with a team and partner.

Go-to-Market Plan is an 8-week sprint where you will develop ideas from experiment to a concrete and sustainable launching plan – to create value and impact. You will co-operate and work in a multidisciplinary team together with the idea creator/owner.

An implementable go-to-market -plan for a service or a product

This course focuses on real life cases – you will co-operate and work closely with your multidisciplinary team and a partner who can be a company or a team of researchers. The methods and tools of this course support sustainable business creation from economic, social and environmental perspective.

Systemic learning

The figure below illustrates the systemic learning used in HUBS studies. In this course, you will not listen passively to lectures, but will produce information, experiment and learn by acting for yourself!

A visualization of HUBS Systemic Learning Model. Learner, your team, other teams, customer (case provider), customer's customers, Tampere Universities community, the local ecosystem, coaches, sources
HUBS Systemic Learning Model

Course information

Credits: 5 ects

Course code: NN00FP48-3005

Study method: Team work

Experience level: Practice your skills

Date: 23.10.–11.12.2023

Period: 2 / 2023-2024

Enrollment: 1.5.–9.10.2023

Organizer: HUBS


Go-to-Market Plan

TAMK students
Pakki + course code NN00FP48-3004

TAU students
Cross-institutional service + course code NN00FP483004

Problems with Cross-Institutional Service? Check out our video.

Open UAS
You can also enroll to this course via Open UAS.

Contact person

Contact person

Maria Ruokonen

Team coaching Specialist

I coach and spar students and student teams in entrepreneurship and team learning, both on HUBS courses and on Sparring Clinic.
On my spare time, I’m most probably at the flamenco peña, on yoga mat or in forest.




Contact person

Sini Jokiniemi


050 598 5705

An interaction enthusiast who believes it is possible to become inspired by almost anything in life when surrounded by a group of open-minded and curious people. Let’s go and do it!

Contact person

Niina Syrjälä

Senior Lecturer/Coach