Go-to-Market Plan
Commercializing a Product or a Service | Creating a business model | Design Thinking | Multidisciplinary team skills | Problem Solving | Prototyping and Testing | Sales and Marketing | Working life challenges
Learn how to create an implementable go-to-market plan for a product or a service – in a sustainable way! In Go-to-Market Plan you work with a team and partner.
Go-to-Market Plan is an 8-week sprint where you will develop ideas from experiment to a concrete and sustainable launching plan – to create value and impact. You will co-operate and work in a multidisciplinary team together with the idea creator/owner.
An implementable go-to-market -plan for a service or a product
This course focuses on real life cases – you will co-operate and work closely with your multidisciplinary team and a partner who can be a company or a team of researchers. The methods and tools of this course support sustainable business creation from economic, social and environmental perspective.
Systemic learning
The figure below illustrates the systemic learning used in HUBS studies. In this course, you will not listen passively to lectures, but will produce information, experiment and learn by acting for yourself!
This course focuses on real life cases. The program supports moving from experiment phase to commercialization phase:
- How to turn an idea to create multifaceted value?
- Customer centric idea development: learning quickly from success and failures
- How to use digital platforms/tools to evaluate the idea and creating sustainable business?
- Modern sales and marketing
A facilitated process
The program is facilitated by a commercialization coach. The process is:
1) new information
2) active dialogue
3) explorations
4) summarizing
The development cycle is based, where applicable, Scrum and Lean Startup methodologies, TAMK Proakatamia’s model of team learning as well as Massachusetts Institute of Technology’s (MIT) Disciplined Entrepreneurship framework.
The outcome of this course is a concrete and implementable go-to-market plan.
After Go-to-Market -plan course you:
- understand the different phases in a commercialization process
- can apply knowledge and modern business development tools
- can use lean methodology and customer centricity for a launch plan
- can work together in a multidisciplinary team and co-operate with others to develop ideas and turn them into action
- can develop your resilience, creativity and self-leadership skills as well as co-operation and networking skills
- can identify ideas and opportunities and seize/apply them to a launch plan
- can assess the consequences and impact of ideas, opportunities and actions
During the course 7.3.2023-25.4.2023 we’ll have joint coaching sessions on Tuesdays at 12:15-16:00 on TAU City Centre campus, room A05.
Approved when you have demonstrated commitment and productivity in 8-week sprint. You can do it by showing to understand the assignment, being capable to provide ideas, seeking for solutions and making a presentation that is understandable to the team. You can run an experiment to the business idea and can independently describe the occurred commercialization process, its phases and outcome.
Failed if you cannot describe what was done during the commercialization process, its phases, methods and outcome. You have not gained the knowledge required to run a commercialization project.
We recommend taking the Introduction to Entrepreneurship course or having similar knowledge before registering to this course.
Partners and cases
Will be published in January-February 2023.
Course information
Credits: 5 ects
Course code: NN00FP48-3004
Study method: Team work
Experience level: Practice your skills
Location: City Centre
Date: 7.3.–25.4.2023
Period: 4 / 2022-2023
Enrollment: 24.3.2022–20.2.2023
Organizer: HUBS
Enrollment
Go-to-Market Plan
TAMK students
Pakki + course code NN00FP48-3004
TAU students
Cross-institutional service + course code NN00FP483004
Problems with Cross-Institutional Service? Check out our video.
Contact person
Contact person
Maria Ruokonen
Team coaching Specialist