Introduction to Digital Marketing
24H Online Library | Health Technology Entrepreneurship Studies (BBTM.TEK-S44) | Sales and Marketing | Sustainable Entrepreneurship Studies (TAU.YHT.KEYR)
Marketing is easy, everyone can do it, right?
Could be but if you want to learn how to do kick ass digital marketing professionally, this course is for you!
Digital marketing for entrepreneurs
How to make a digital marketing strategy?
How to set goals in digital marketing?
How to use different digital channels and platforms for digital marketing purposes?
How can you benefit from marketing automation and scheduling posts?
How do you measure digital marketing?
This online course on digital marketing gives you an overview on modern digital marketing – especially for entrepreneurs or people dreaming of becoming one someday. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.
Self-paced online-learning makes this course easy to add on your studies whenever you have the time and the need for these skills!
Online courses to match your needs
Introduction to Digital Marketing -course is part of our 24H Online Library that consists of multiple 1 ects courses that will take about 24 hours of work to complete. You can put together a set of courses that serve your needs or you can choose just one – you decide!
- Introduction to digital marketing
- How to make a digital marketing strategy?
- How to set goals in digital marketing?
- How to use different digital channels and platforms for digital marketing purposes?
- How can you benefit from marketing automation and scheduling posts?
- How do you measure digital marketing?
After completing Modern Digital Marketing -course, you:
- will have a basic overview on different areas of digital marketing
- are able to describe what kind of topics to cover in digital marketing strategy
- know how to set goals in digital marketing
- have introductory level knowledge on digital platforms and automation
- will know about measuring digital marketing
The course consists of self-paced online learning. You will be guided through a series of short videos and learning exercises to achieve the learning outcomes. You will need to acquire additional knowledge in literature, articles and different online materials.
Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.
Course information
Credits: 1 ects
Course code: NN00HD32-3002
Study method: Independent work
Experience level: Start with these
Location: Online
Date: Non-stop
Organizer: HUBS
Enrollment
This is a non-stop course and you can start the course on Moodle right away. You will study independently in your own pace.
TAMK student
Pakki + course code NN00HD32-3002.
TAU students
Sisu + course code NN00HD32
In Sisu, open search and Cross-institutional courses tab. Then search with course name or code.
Changes in cross-institutional studying (11/25)
Contact person
Contact person
Miina Kivelä
Coach
I coach students live and on cool online courses. I become inspired by visually beautiful things and all new digital stuff. On my courses I want to inspire my students to develop themselves and to take responsibility on their own future.
Life is short. Build stuff that matters.