C-LAB

C-LAB focuses on real life cases. The program supports moving from experiment phase to commercialization phase:

• How to turn an idea to create many-sided value?
• Customer centric idea development: learning quickly from success and failures
• How to use digital platforms/tools to evaluate the idea and creating business?
• Modern sales and marketing

The program is facilitated by a commercialization coach. The process is:

1. new information
2. active dialogue
3. explorations
4. summarizing

Methodologies

The development cycle is based, where applicable, Scrum and Lean Startup methodologies, TAMK Proakatemia’s model of team learning as well as Massachusetts Institute of Technology’s (MIT) Disciplined Entrepreneurship framework.

After the course you:

• understand the different phases in a commercialization process
• can apply knowledge and modern development tools
• can use lean methodology and consumer centricity for a launch plan
• can work together in a team and co-operate with others to develop ideas and turn them into action

We recommend that you have participated in Introduction to Entrepreneurship course (or gained similar knowledge) before enrolling in C-LAB.

This course is an intensive 8 week sprint. Please make sure you have time to work 15 hours per week during the course. In addition to the sessions you will work on the assignments with your team.

Due to the Covid-19 situation and the guidelines of Tampere Universities, this course will be executed online. Smaller teams can connect and meet at campus if needed.

The course will meet on Mondays from 12pm to 4pm (changes on the schedules are still possible).

Approved when you have demonstrated commitment and productivity in 8-week C-LAB work. You can do it by showing to understand the assignment, being capable to provide ideas, seeking for solutions and making a presentation that is understandable to the team. You can run an experiment to the business idea and can independently describe the occurred commercialization process, its phases and outcome.

Failed if you cannot describe what was done during the commercialization process, its phases, methods and outcome. You have not gained the knowledge required to run a commercialization project.

The students from the previous C-LABs have given feedback and tips for the future students at C-LAB!

• Keep an open and regular communication among the team members. Plan your meetings and tasks ahead of time.
• If possible and applicable, visit the location or get to know the product first-hand.
• Keep an open mind and be a part of the team. It is very important that you are present both physically and mentally in all meetings among the team. Each member is important to the final product produced by the team for their client; therefore, the team is only as strongas its weakest member.
• Remember to ask feedback and give feedback regularly and help each other to develop and grow to full potential. This course give you a lot practical professional skills, ensure you utilize this wonderful opportunity. Also, be open to networking.
• Communicate actively with your client!